In a world where people have more options than ever for how they buy goods and services, the businesses that are most successful understand that attracting customers starts at their curbside or sidewalk and continues inside their stores and restaurants. They also know that the little details—including their signage and graphics—significantly improve their customer’s experience and drive sales. In fact, a recent study by FedEx found that 76% of consumers entered a store or restaurant they had never been to before because they liked the look of its sign.
As a result, signs and graphics that are designed by professionals play an important role in the success of any business. Here are a few ways that your business can use signage and graphics to lure customers in:
Create A Memorable Logo
A memorable logo helps consumers connect with your brand, remember it, and recognize it when they see it. Using the proper colors, fonts, and layout on your signage will help you to achieve this. Bold colors that contrast against a white background are an effective way to make your sign eye-catching. This makes your business name and logo easy to see, even from a distance, and it will stand out against the other signage in your area.
Create a Clear, Legible Sign
Regardless of how eye-catching your business logo or signage is, it’s useless if it’s unreadable. Proper font size is a must when it comes to signage, especially when you’re creating roadside signage such as banners or billboards. People driving by don’t have time to squint at a sign that’s hard to read, so you want to be sure your text is large enough for them to easily read.
Display Business Information
In addition to the main name of your business, you may need to display your hours of operation or special promotions. Door signs are an ideal place to communicate this information, as they typically feature your company’s name and logo on one side, while the other is great for displaying daily deals or discounts. Window decals can be permanent or temporary, and they can highlight specific products or features of your business.
Encourage Repeat Visits
After catching a potential customer’s attention with your attractive signage, you can further lure them in by offering a special deal to encourage them to make a purchase on their first visit. This can be a discount for their first order, free items, or even a small gift to entice them to come back. The best way to do this is by highlighting it on your signage and communicating it clearly to your audience.
Your business’s signage should be as distinctive and captivating as the products you sell, but it’s important not to get too creative with your design. Having clear, legible signage is what matters most, and this can be achieved with the help of a professional sign design company. They can create custom graphics and signage that reflect your brand personality while keeping in mind the best way to draw and inform your audience.